Pantone has announced 15-5519 Turquoise as its colour of the year for 2010.
how nuts is that?!?!? I guess it's a way of bringing more attention to yourself, but what an insane idea.
they say:
The company chose the colour for the new year as turquoise ‘transports us to an exciting tropical paradise while offering a sense of protection and healing in stressful times’.
Pantone’s vice-president of strategic business development Helmut Eifert says, ‘Turquoise occupies a very special position in the world of colour. It is believed to be a protective talisman, a colour of deep compassion and healing, and a colour of faith and truth, inspired by water and sky.
‘Through years of colour word-association studies, we also find that turquoise represents an escape to many – taking them to a tropical fantasy that is pleasant and inviting, even if only a fantasy.’
i am suprised damian hirst hasn't come up with one and maybe U2 should come up with a chord of the year.
hmmm, i think i'll work on a new tone of grey for 2010.
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